Contextual metrics are critical indicators

One we’ve discussed before shows year-to-year trends in key internal operations like Sunday attendance, Sunday School enrollment, giving, and weekday participation (see “Shared metrics,” Outlook, May 19, 2008, and “Get ready to measure,” Outlook, September 1, 2008). The other is to give your trends a larger context by examining outcomes at other congregations and in the town, neighborhood, or city … ...