Managing ‘touches’ with the right touch
In the multichannel church world of managing “touches,” this is exactly how you should be seeing a segment — probably a sizable segment — of your list. So let’s think together about this process. First, am I offended that two enterprises reached out to me? Not at all. I’m happy to be on their radar. The day might come when their service works for me. Besides I know how to scan and delete e-mails. … ...
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