Strategic Marketing for Spiritual Writers (with Tactics too!)

90-minute webinar presented by Brian Allain
Recorded February 20, 2018

On-demand video replay – $29.95 (1-6 participants from the same church/ministry)
Purchase the Webinar

In church settings we don’t typically talk much about marketing. But if you have a story to tell or if you want to help others, marketing is the way to reach people to let them know what you have to offer.

This webinar addresses the critical strategic and marketing aspects of marketing within a spiritual environment, and is particularly helpful for spiritual writers early in their publishing career. The presentation is strategic in that it deals with topics such as market positioning and social media strategy, but also tactical as we dive into the details of Facebook marketing and advertising.

Topics we will cover include:

Why social media matters
How marketing differs for spiritual writers
How to find your niche
How to build your platform
Guidelines for Facebook marketing and advertising
Whether you should consider self-publishing

After participating in this webinar, you will:

Feel confident in your approach to online marketing
Understand the strategic questions to ask yourself about selecting your niche
Understand how the publishing industry has changed and make more informed choices about publishing

On-demand replay – $29.95 (1-6 participants from the same church/ministry)
Purchase the Webinar

BRIAN ALLAIN serves as director of the Frederick Buechner Center and produces two series of spiritual writers conferences: Writing for Your Life and Publishing in Color. At the Buechner Center, Brian led the launch of Buechner’s online presence and grew his social media reach to over 2 million Facebook fans and over 300,000 Twitter followers. Brian has developed and led writers conferences at Princeton Seminary, Western Theological Seminary and Belmont University. He led the self-publishing effort for the book “Buechner 101: An Introduction to Frederick Buechner.” He also provides marketing consulting services to several spiritual authors and institutions. Learn more at Enliven Your Tribe.