The heart of any effective Communications Strategy is a radical commitment to communicating information. You have to believe that constituents need and deserve information in order to participate effectively.
The most effective Membership Development Program will be balanced.
Churches will give equal emphasis to recruitment, retention, and transformation. Put another way, that means equal emphasis on helping people through the front door, helping them to avoid the back door, and helping them to discover the new life that they probably came seeking.
When we use the term “customer-driven,” as opposed to “provider-driven,” to describe best practices in church management and program, we aren’t redefining church members as paying customers in a profit-making enterprise.