Description
As Christians, we want others to know us, and to come to know the love of Jesus. But how do we go about this? Is the church in the business of marketing? We want people to join us in the pews or find ways to learn about us, so out go the bumper stickers, T-shirts, flyers, postcards, billboards and Facebook posts — even the occasional Super Bowl ad. But does marketing translate to a welcoming experience? Does “getting the word out” really invite others to worship or reflect our living theology? What about our outward witness draws people in, encouraging them, and us, to live a life that emulates the life of Jesus?
In this issue of the Outlook, we examine the ways we go public with our theology and the conversations inspired by this outward witness.
