To learn more about advertising with the Outlook, contact:
Patrick Shanley of Shanley + Associates
email: Patrick@kevinshanley.com
tel: 312-919-1306
Download the Presbyterian Outlook 2025 Outlook Media Kit with rates, deadlines and ad specs for classified ads, print display ads, special inserts, web banner ads, email ads, and sponsored emails.
The Outlook has the greatest reach into the Presbyterian Church (U.S.A.). Who reads the Outlook?
- Congregational leaders
- Pastors of the largest churches
- Pastors of all sizes of churches
- Ruling Elders
- Deacons
- Christian  educators
- Student/Youth group leaders
- Music directors
- Influential theologians
- Seminary students
- Presbytery and denominational leaders
- Pilgrimage leaders
- Camp directors
- Conference and convention planners
- Retreat directors
- Volunteers
- Publishers
- Mission leaders
- Pension and financial aid leaders
- Book buyers
The mission of the Presbyterian Outlook is to provide the leadership of the Presbyterian Church (U.S.A.) its most trusted source of accurate reporting, insightful analysis, thought-provoking editorials, and congregational resources. We provide a comprehensive connecting point, forum and marketplace for the open exchange of ideas, resources and information, utilizing both print and electronic media.  Â
Outlook readers are:
- Responsive Buyers
- 92% rely on the Outlook for news and events sponsored by the PC (USA) agencies
- 70% of the readers have responded to an ad promoting an event or a conference
- Well Educated:
- 97% are college educated
- 85% have a graduate  degree
- 57% hold a divinity degree
- 74% are ordained ministers
- High Income
- 70% of the households have annual incomes of $60,000 or more
- 62% spend $100 or more a year on adult continuing education programs and materials
- 45% spend over $500 annually
- 75% have religious education material budgets with ranges from $500 to $3500
- 35% purchase materials that are distributed through the bulletin
- At least 60% are in need of adult religious education materials
- Technology Savvy:
- 83% have email addresses
- 65% spend one or more hours online each day
- Big Readers:
- The average reader subscribes to 4.2 magazines
- 60% purchase 5 or more books annually
- 24% purchase 15 or more books annually
- 93% subscribe to newspapers
- Value Education:
- They recommend good liberal arts and theological divinity education programs
- 85% of the church leaders participate in religious continuing education programs each year
- Large Congregations:
- Readers’ average congregation has over 500 members
- Presbyterian Based:
- 86% have either worked or presently work for a Presbyterian church