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For more information on advertising rates and requirements, please contact:

George Whipple
[email protected]
(800) 446-6008 Ext. 756

Patrick Shanley
[email protected]
312-919-1306

Your Presbyterian Marketing Solution

The Outlook is the only Presbyterian magazine that publishes 26 issues a year and has the greatest reach into the Presbyterian Church (U.S.A.):

Congregational leaders
Pastors of the largest churches
Pastors of all sizes of churches
Ruling Elders
Deacons
Christian educators
Student/Youth group leaders
Music directors
Influential theologians
Seminary students
PC (USA) leaders
Pilgrimage leaders
Camp directors
Conference and convention planners
Retreat directors
Volunteers
Publishers
Mission leaders
Pension and financial aid leaders
Book buyers

The mission of The Presbyterian Outlook is to provide the leadership of the Presbyterian Church (U.S.A.) its most trusted source of accurate reporting, insightful analysis, thought-provoking editorials, and congregational resources. We provide a comprehensive connecting point, forum and marketplace for the open exchange of ideas, resources and information, utilizing both print and electronic media.

The Presbyterian Outlook’s Reader Profile

Responsive Buyers
- 92% rely on the Outlook for news and events sponsored by the PC (USA) agencies
- 70% of the readers have responded to an ad promoting an event or a conference
- Well Educated:
  - 97% are college educated
  - 85% have a graduate degree
  - 57% hold a divinity degree
  - 74% are ordained ministers
- High Income: 70% of the households have annual incomes of $60,000 or more
- Big Spenders:
  - 62% spend $100 or more a year on adult continuing education programs and materials
  - 45% spend over $500 annually
  - 75% have religious education material budgets with ranges from $500 to $3500
  - 35% purchase materials that are distributed through the bulletin
  - At least 60% are in need of adult religious education materials
- Technology Savvy:
  - 83% have email addresses
  - 65% spend one or more hours on line each day
- Big Readers:
  - The average reader subscribes to 4.2 magazines
  - 60% purchase 5 or more books annually
  - 24% purchase 15 or more books annually
  - 93% subscribe to newspapers
- Value Education:
  - They recommend good liberal arts and theological divinity education programs
  - 85% of the church leaders participate in religious continuing education programs each year
- Large Congregations:
  - Readers’ average congregation has over 500 members
- Presbyterian Based:
  - 86% have either worked or presently work for a Presbyterian Church