To learn more about advertising with the Outlook, contact:
Patrick Shanley of Shanley + Associates
email: Patrick@kevinshanley.com
tel: 312-919-1306
Download the Presbyterian Outlook 2022 Media Kit with rates, deadlines and ad specs
The Outlook has the greatest reach into the Presbyterian Church (U.S.A.). Who reads the Outlook?
- Congregational leaders
- Pastors of the largest churches
- Pastors of all sizes of churches
- Ruling Elders
- Deacons
- Christian educators
- Student/Youth group leaders
- Music directors
- Influential theologians
- Seminary students
- Presbytery and denominational leaders
- Pilgrimage leaders
- Camp directors
- Conference and convention planners
- Retreat directors
- Volunteers
- Publishers
- Mission leaders
- Pension and financial aid leaders
- Book buyers
The mission of the Presbyterian Outlook is to provide the leadership of the Presbyterian Church (U.S.A.) its most trusted source of accurate reporting, insightful analysis, thought-provoking editorials, and congregational resources. We provide a comprehensive connecting point, forum and marketplace for the open exchange of ideas, resources and information, utilizing both print and electronic media.
Outlook readers are:
- Responsive Buyers
- 92% rely on the Outlook for news and events sponsored by the PC (USA) agencies
- 70% of the readers have responded to an ad promoting an event or a conference
- Well Educated:
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- 97% are college educated
- 85% have a graduate degree
- 57% hold a divinity degree
- 74% are ordained ministers
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- High Income
- 70% of the households have annual incomes of $60,000 or more
- 62% spend $100 or more a year on adult continuing education programs and materials
- 45% spend over $500 annually
- 75% have religious education material budgets with ranges from $500 to $3500
- 35% purchase materials that are distributed through the bulletin
- At least 60% are in need of adult religious education materials
- Technology Savvy:
- 83% have email addresses
- 65% spend one or more hours on line each day
- Big Readers:
- The average reader subscribes to 4.2 magazines
- 60% purchase 5 or more books annually
- 24% purchase 15 or more books annually
- 93% subscribe to newspapers
- Value Education:
- They recommend good liberal arts and theological divinity education programs
- 85% of the church leaders participate in religious continuing education programs each year
- Large Congregations:
- Readers’ average congregation has over 500 members
- Presbyterian Based:
- 86% have either worked or presently work for a Presbyterian church