90-minute webinar presented by Brian Allain
In church settings, we don’t typically talk much about marketing. But if you have a story to tell or if you want to help others, marketing is the way to reach people to let them know what you have to offer.
This webinar addresses the critical strategic and marketing aspects of marketing within a spiritual environment and is particularly helpful for spiritual writers early in their publishing careers. The presentation is strategic in that it deals with topics such as market positioning and social media strategy, but also tactical as we dive into the details of Facebook marketing and advertising.
- Why social media matters
- How marketing differs for spiritual writers
- How to find your niche
- How to build your platform
- Guidelines for Facebook marketing and advertising
- Whether you should consider self-publishing
After participating in this webinar, you will:
- Feel confident in your approach to online marketing
- Understand the strategic questions to ask yourself about selecting your niche
- Understand how the publishing industry has changed and make more informed choices about publishing
What do I get when I order?
When you order today, you will receive a link to a recording of the webinar as well as the slide deck.
What is the price?
We ask that you pay $10 for individual viewing and $20 if a group views the recording. If your group is larger than 25, please email firstname.lastname@example.org for pricing.
How do I pay?
Based on the pricing structure outlined above, enter the appropriate amount in the “name your price” box when you check out. Thank you!
This webinar is one way Presbyterian Outlook funds our ministry as a prophetic, pastoral and independent publication focused on creating trustworthy resources and spaces for conversation. Thank you for your support.
Brian Allain serves as director of the Frederick Buechner Center and produces two series of spiritual writers conferences: Writing for Your Life and Publishing in Color. At the Buechner Center, Brian led the launch of Buechner’s online presence and established several new programs and strategic partnerships. Brian has developed and led writers’ conferences at Princeton Seminary, Western Theological Seminary and Belmont University. He led the self-publishing effort for the book “Buechner 101: An Introduction to Frederick Buechner.” He also provides marketing consulting services to several spiritual authors and institutions. Learn more at Enliven Your Tribe.