Good, better, and bad news of e-mail newsletters
Which do you want first: the good news, the better news, or the bad news about e-mail newsletters?
Okay, the good news. An e-mail newsletter will save you a lot of money. No paper, no printing costs, no folding and stuffing, no postage, no competition in the mailbox with vendors who are sending mailers far more compelling than yours.
If that isn't enough inducement to drop the familiar printed-and-mailed newsletter, here's even better news: e-mail gets read. Most postal mail gets discarded before being read, including the church newsletter. Even though people are furious about spam, they do comb their e-mail for personal items. A well-designed e-mail newsletter can fit into that must-open niche.