Focusing on young adults
If they are to have a vibrant future, many congregations need to focus special energy on young adults (ages 22-30).
Here's why:
· A balanced age mix is critical to the future stability of a congregation. The rising average age of mainline congregations -- currently estimated at 62 years old -- simply isn't a sustainable trend.
· A lively presence of young adults will keep the congregation current with the needs and trends that will shape future ministry.
· Through targeting young adults, congregations will embrace key principles like responsiveness to a changing market, seeing needs through others' eyes, need for broad diversity of offerings and nimbleness in changing design. This will keep the congregation open to new ideas. Or, said another way, it will prevent the congregation from simply growing older (rising average age) and losing touch with emerging constituencies.
· Young adults are difficult to reach through normal avenues.
