How effective is your church’s Web site?
An effective Web site is the heart of Communications Strategy.
To see how your church's Web site stacks up, try this simple method:
Open a search engine, type in the name of a church you admire, and open its Web site. Bookmark it. Find six or more, including your church's likely competition. Open your church's Web site.
Now click from one to the next. Scan it for five seconds -- the amount of time the normal Web user will give to a site's home page -- and then click to another.
Make note of your immediate reaction. First impressions are everything on the Web.