Customer Service 101 for churches
c. 2006 Religion News Service
Listen up, church leaders. This parable is for you.
Dell Computer Corp. is losing a repeat customer, because their process and data requirements overwhelmed my need to buy their product.
Last week I wanted to order a $39 USB memory key. Dell's Web site required me to locate a username and password (serving their purposes, not mine). Dell's toll-free number led me into a labyrinth of voice commands. A second toll-free number landed me with a live person who insisted on creating a "profile" for me. No, I said, I simply want to make a $39 purchase.
I persevered long enough to complete my purchase. But I will think twice before making another one. No business can afford to make purchasing its products this difficult.